Rocks do not just appear as they are, they evolve slowly over time. They crack, split, shatter, erode, change color, shape, and texture. Some changes are brought on naturally, others brought on by human contact. But regardless, all rocks come from somewhere; they are all the product of change.

But why "Rocks"?

Rocks come in all different shapes, sizes, colors, and textures. They're fun to collect, throw, climb, paint, sculpt, search for, build with, decorate with, jump off, and even just hold. But nothing is inherently special about rocks - it's what we do with them that gives them their meaning.

The brand is about embracing change, experimenting, and creating new from old - this is why we hand-pick each item of clothing at local thrift stores. It's about being curious and open-minded, letting go of your limits, and finding your inner kid - this is why we are always messing with new designs. The products we make together are thoughtfully designed to capture the essence of you - this is why no two of our products are ever the same.

I want to make something for someone rather than something for everyone. I don't want you to look through my collection and expect to find something in particular, I want you to experience excitement and surprise when you find something you simply can't pass up.

-Nick Charde, Founder and Creative Director